Definition of verified multipurpose numbers
Versatile Verified Numbers (VNN) represent a newly established category of dedicated numbers, introduced to control automated communications and reduce unwanted SMS and call traffic. Implemented by ARCEP, these numbers have been accessible since January 1, 2023 for entities carrying out telephone canvassing. They are located in specific number segments, both geographical and national, and their use is strictly reserved for specific prefixes.
By enabling fast, reliable dialing, NPVs revolutionize companies’ telephone service plans, promoting fluid, personalized communication with their mobile customers. This technological advance redefines canvassing strategies, offering companies a secure and effective way of reaching their target audience. NPVs are more than just a series of numbers: they represent the future of modern sales prospecting, where customer satisfaction is at the heart of everything we do.
How to identify them?
For telephone calls, Verified Multipurpose Numbers (NPV) must begin with the following prefixes: 0162, 0163, 0270, 0271, 0377, 0378, 0424, 0425, 0568, 0569, 0948, 0949 for mainland France, and 09475 to 09479 for French overseas departments and territories.
For SMS messages sent via a technical platform, numbers must have a prefix beginning with 0937 to 0939. These are referred to as Versatile Numbers for Use in Technical Platform Exchanges (NPUEPT), a measure that makes it easier for the user to identify the type of communication.
Why are NPVs a major step forward?
Verified multipurpose numbers represent a major advance in the field of cold calling. By providing a guarantee of the authenticity and validity of the numbers used, NPVs boost customer confidence and improve call efficiency. Thanks to ARCEP certification, companies can now use these numbers legitimately, avoiding the risks associated with automated or fraudulent calls.
To date, this new verification rule helps protect consumers from telephone spam, and offers companies a reliable means of establishing contact with their customers. Consequently, the introduction of NPV underlines the growing importance of transparency and quality of telephone services in a constantly evolving business environment.
How do I obtain and use NPV?
Companies wishing to operate an NPV must receive approval from their telecom service provider, who verifies the authenticity of the entity requesting the number before assigning the NPV. This verification stage plays an essential role in improving the security of telephone exchanges and building consumer confidence in telemarketing operations. In the absence of this authentication procedure, the call cannot be authorized, thus ensuring that only the legitimate sender of the NPV has the right to use it as a sender number.
NPVs represent a significant step forward in the fight against nuisance calls and unsolicited messages, while also helping to improve telephone prospecting methods. They provide companies with an effective way of complying with the new directives governing telemarketing, and help build long-term relationships with customers based on trust.
The impact of NPV on canvassing strategies
Verified multipurpose numbers radically transform companies’ canvassing strategies. By integrating these NPVs into their call campaigns, companies can target potential customers more effectively. Thanks to automated numbering verified by ARCEP, the telephone canvassing process gains in precision and legitimacy.
Calls to mobile numbers are now better controlled, offering customers a more reliable service while complying with current regulations. This innovative approach reduces unwanted calls and strengthens the customer-business relationship. NPVs open up new prospects for optimizing telephone interactions and improving the efficiency of the services offered.
Decree number 2022-1313, dated October 13, 2022 and implemented following the Naegelen law of July 25, 2020, takes effect on March 1, 2023. This decree restricts unsolicited telephone canvassing to the authorized hours of 10am to 1pm and 2pm to 8pm, Monday to Friday. As a result, cold calling is prohibited on Saturdays, Sundays and public holidays.
Furthermore, it is forbidden for a professional to contact a consumer for commercial canvassing purposes by telephone more than four times within a period of 30 calendar days, whether directly or via an intermediary acting on his or her behalf.
Furthermore, if the consumer expresses a refusal to receive such calls, the professional must cease all attempts to contact or call back the consumer for a period of sixty full calendar days following this refusal.
NPV and technological innovation
In a world of constant technological change, verified multipurpose numbers (VPNs) play a crucial role in the innovation of cold calling. Companies are looking to integrate these new technologies to offer more efficient, personalized services to their customers. The use of automated calls and ARCEP-verified mobile numbers opens up new opportunities for optimized customer communication. NPVs enable companies to implement targeted dialing strategies, tailored to the specific needs of each customer. This innovative approach is revolutionizing the canvassing industry by delivering a smoother, more relevant customer experience. The integration of NPV into corporate telephone services represents a significant step towards greater digitalization and continuous improvement of customer relations.
NPV challenges and ethical considerations
The growing integration of verified multipurpose numbers poses ethical and practical challenges for companies. At the heart of these considerations is the question of protecting customers’ personal data, as the automated use of NPV can raise privacy concerns. In addition, ARCEP regulations strictly regulate the use of these numbers in telephone canvassing, requiring companies to follow a precise plan to avoid any potential abuse. It is crucial that companies adopt a responsible and transparent approach when integrating POS into their customer communication strategies, to avoid any conflict with current ethical and legal standards.
The future of NPV and cold calling
Overall, the introduction of Verified Multipurpose Numbers (VMPNs) marks a significant development in the field of cold calling. By offering a reliable, transparent solution for businesses and customers alike, NPVs have the potential to radically transform the way calls are managed. ARCEP has played a crucial role in regulating the use of these numbers, guaranteeing a quality service for all. The advantages of NPVs are also evident in their ability to simplify mobile dialing and improve the efficiency of automated calls. However, it is essential that companies use these services responsibly to maintain customer trust and respect their needs. In short, the future of NPVs looks promising, paving the way for a more ethical and innovative approach to the cold calling system.
FAQ :
How are NPVs transforming the telephone marketing landscape?
NPVs transform telephone canvassing by improving transparency and trust. They enable companies to be clearly identified, reducing the risk of scams and reinforcing consumer safety.
What are the advantages of automated calls with NPV for businesses?
Benefits of automated calls with NPV: They offer companies better management of communication campaigns, reduced costs, and increased efficiency thanks to reliable identification and regulatory compliance.
What does ARCEP’s new NPV numbering plan entail?
ARCEP’s new numbering plan introduces NPVs to regulate the use of numbers in cold calling, ensuring better management of numbering resources and consumer protection.
How does NPV help combat unwanted calls and text messages?
They filter and control communications, significantly reducing the volume of unsolicited calls and messages.
What solutions are there for companies whose mobile lines are cut off as a result of mass SMS messages?
Companies must adopt compliant communication practices, use NPVs and work with their operator to restore service.
Why is it crucial to respect the regulated opening hours for cold calling?
This guarantees respect for consumer privacy, reduces nuisance and improves the efficiency of telephone canvassing.
What penalties are envisaged for companies that fail to comply with the NPV rules?
They can include fines, revocation of assigned numbers, and other disciplinary measures to ensure compliance.
What are the penalties for offenders?
Violation of the rules defined by this decree is punishable by the administrative fine stipulated in article L. 242-16 of the French Consumer Code, with a fine of €75,000 for an individual and €375,000 for a legal entity.
