For any company, the customer is the target to conquer, consolidate and expand in order to continue to exist. If your SMB or VSE is involved in telephone marketing, you may be wondering how to optimize your prospecting campaigns. A number of next-generation telephony software and solutions are available to help you conquer the market.
In this article, Kavkom introduces you to some of them, which you can use to increase the efficiency of your call center prospecting and build customer loyalty.
Good CRM software
CRM software should be at the top of the list of IT solutions available to your sales force. Accessible in hybrid mode, it collects, processes and centralizes data from all the people with whom your company interacts.
So every time a prospect is interested in your products or services, the tool collects valuable information such as contact details and action history. This saved data serves as a reference for the call center, which will know how best to convince the caller to take out a contract with you.
A predictive dialer integrated, if possible, into a CRM system
The predictive dialer enables you to make group calls to customer or prospect contacts, without having to enter their numbers first.
This solution integrates a program that systematically filters out false telephone lines, answering machine lines, faxes, etc. Calls that are answered by a human are instantly assigned to available agents.
When the predictive dialer is incorporated into CRM, it automatically extracts contact files for smoother working. As a result, you capitalize rigorously on time, and your call center sales representatives have essential information to help them prospect more effectively.
An interactive virtual telephone switchboard
It uses VoIP telephony technology in conjunction with a robot that contacts and interacts with callers in the absence of a telemarketer. Simply put, it’s an auto dialer that works on the principle of predictive dialing, except that it broadcasts a pre-recorded voice message and responds to the lead’s need.
It helps refine prospecting work, because where the call robot doesn’t provide a satisfactory response, the call center takes over. This software can also be useful for:
- run an advertising campaign;
- convey specific messages to customers;
- notify several thousand contacts at the same time of an action that concerns them, etc.
Noise-cancelling headphones
A good prospecting experience also depends on good communication. As a result, small noises can ruin the fluidity of exchanges between the sales agent and his correspondent.
Equip yourself with high-performance binaural headphones to generate a favorable acoustic environment for call center work. This technology creates a filter to muffle surrounding noise. Thanks to this equipment, call center prospecting takes place in comfort and concentration.
Tools to automate your email campaign
Emailing is a great way to boost prospect conversion. Specially designed software is available to help you plan your campaigns.
You can then build up qualified contact files, specifying which leads are reliable and which are slow to commit. In this way, the salesperson modulates the prospecting message to be transmitted according to the individuality of the potential customer at the end of the line. Depending on their reaction, the call center can then adopt the appropriate telephone marketing approach.
Email checkers to boost call center prospecting
In the course of a business meeting, it can happen that when exchanging contacts, you forget to take down the e-mail addresses of your contacts. This situation could subsequently complicate an e-mailing campaign or more targeted BtoB prospecting.
To make up for this oversight, there are software programs that allow you to find leads’ electronic contacts simply by entering their name or the name of the organization they come from. This system scans a large database, isolating address formats that match your search.
In conclusion, the quality of prospecting for new customers is a real challenge for any company in search of growth and brand awareness. If your service department or call center still lacks these performance tools, contact Kavkom, your supplier of business telephony solutions, today. We’ll put state-of-the-art, cost-effective software and equipment at your disposal to improve your customer relations.
