The way companies communicate has changed radically. Traditional tools (fixed telephones, isolated messaging, siloed software) are no longer sufficient to keep pace. Teams now need responsiveness, mobility and interoperability. This is where Unified Communications (UC) comes in.
By combining all communication channels (voice, video, chat, e-mail, file sharing, etc.) in a single environment, unified communication improves efficiency and simplifies exchanges. Well established in North America and Asia, this technology is now gaining ground in Europe. Here’s why it’s transforming the productivity of today’s businesses.
What is this technology? What are the benefits of unified communications for businesses? Find answers here.
What is unified communication?
Today more than ever, companies are looking for high-performance telecommunications and office automation solutions.
Also called Unified communication (UC) in English, this technology designates a set of professional communication tools that promotes the connectivity of the actors of a company at any time and in any place. It creates continuity between fixed and mobile exchange devices, as well as voice data, all of this administered in a single space.
We then find:
- collaboration tools between company employees such as document transfers, presence controllers, instant message sharing application;
- internal and external communications equipment, whether fixed (PABX ) or mobile (smartphones, PCs, etc.), as well as audio and visual conferencing devices;
- computer resources, namely computers, text editing and accounting software, e-mail messaging, etc.
Companies are realizing the importance of this technology for productivity and exchanges, hence its current generalization.
The benefits of unified communication for the company
Collaborative, practical, ergonomic… the list of qualifiers could go on to describe the UC which has many advantages.
1. Continuous connection to the corporate communications network
This communication approach allows, through a single number, the synchronization of fixed and mobile equipment. Thus, at the office, at home or on the move, professional exchanges are not interrupted.
You can then set up the system to transfer calls, messages or electronic documents sent to your office phone or computer to another terminal (PC, tablet, home phone). Thus, you remain reachable everywhere and you manage emergencies as quickly as possible.
2. Accessible via multiple communication channels
Designed to improve business productivity, the UC can be integrated into your CRM. It is practical, in that it summarizes on an ergonomic, easy-to-understand interface the contacts of your business contacts, your diaries, your e-mail… Thanks to the click-to-call mode, all actions can be carried out in just a few clicks.
For rather mobile people, it will be necessary to prefer accessibility by a web portal, and this by any browser. Thus, the Internet connection becomes the only necessary resource.
3. Smoother collaboration within the company
As a productivity tool, the UC helps verify an employee’s attendance at work. Any action is then initiated according to its availability status.
Within the company, the plurality of communication channels promotes exchanges. You can therefore choose emails or SMS , IP or analog calls, meetings by landline or videoconference, etc. Collaboration improves thanks to a work dynamic centered on performance.
4. Controlled communications costs
Unified communication allows a company to realize savings on two levels. On the one hand, its integration makes certain equipment now useless. It therefore reduces your need for appliances, saves you various operating and maintenance expenses.
On the other hand, you pay much less for a telecom subscription. Indeed, IP telephony favored by virtual numbers is a better alternative in terms of communication cost, mobility and compatibility with all of your equipment.
Its implementation within an SME or TPE requires recognized expertise for telephony solution integrators.
Why choose Kavkom as your business telephony solution?
Choosing Kavkom means opting for a turnkey solution designed for modern businesses. Our cloud telephony platform integrates with your CRM in an intuitive interface, accessible from any device.
Thanks to a robust cloud architecture, you benefit from optimum availability, automatic updates and remote maintenance. Whether you’re an agile SME or a multi-site enterprise, Kavkom guarantees simplified management, maximum flexibility and rapid operational gains.
And above all: no need to multiply your service providers. With Kavkom, you have a single point of contact to manage your telephony and customer relations. With no obligation, RGPD-compliant and backed by responsive human support, Kavkom can be deployed in a matter of minutes.
Kavkom boosts sales performance from day one with :
- its predictive dialer,
- real-time supervision tools
- and native CRM integrations.
The deployment of this technology within a company
Unified communication remains a highly technical tool, and Kavkom provides the solutions that make it possible.
Thus, integration usually follows optional protocols that characterize the deployment of actions as:
- checking the presence of your correspondents;
- the organization of multimedia sessions;
- remote control of communication terminals;
- management of text editing, calculation and graphic presentation software;
- chats and social networks, etc.
The same applies to the use of unified communication tools. In fact, companies enjoy a high degree of independence if they decide to outsource the interconnection of their channels to a hosting provider. This practical option for SMEs and VSEs provides uninterrupted services. On the other hand, the service cannot be delivered to the company via the cloud, if it is hosted on its own servers.
Conclusion: a winning strategy for agile businesses
Unified communications is more than just a technical improvement. It’s a real strategic lever for companies seeking performance, mobility and responsiveness. It centralizes exchanges, improves the fluidity of collaboration, and reduces unnecessary costs.
With Kavkom, you gain access to a scalable solution, compatible with your current tools and adapted to your pace of growth. You gain simplicity, efficiency and visibility over all your exchanges. It’s a choice for the future, but above all a profitable choice, aligned with the expectations of modern teams and the demands of customers.
Adopt unified communication with Kavkom and transform your professional exchanges into a performance driver.
