The advent and ever more innovative improvement of business communication technologies is eclipsing deficient and costly analog processes. We now speak of VoIP telephony, e-mail, videoconferencing and, more recently, unified communications. The latter, already a great success in America and Asia, is now conquering Europe. So what is this technology? What are the advantages of unified communications for businesses? Find out here.
Unified communication: what is it?
Today more than ever, companies are looking for high-performance telecommunications and office automation solutions.
Also called Unified communication (UC) in English, this technology designates a set of professional communication tools that promotes the connectivity of the actors of a company at any time and in any place. It creates continuity between fixed and mobile exchange devices, as well as voice data, all of this administered in a single space.
We then find:
- collaboration tools between company employees such as document transfers, presence controllers, instant message sharing application;
- internal and external communications equipment, whether fixed (PABX ) or mobile (smartphones, PCs, etc.), as well as audio and visual conferencing devices;
- computer resources, namely computers, text editing and accounting software, e-mail messaging, etc.
Companies are realizing the importance of this technology for productivity and exchanges, hence its current generalization.
The benefits of unified communication for the company
Collaborative, practical, ergonomic… the list of qualifiers could go on to describe the UC which has many advantages.
A continuous connection to the corporate communication network
This communication approach allows, through a single number, the synchronization of fixed and mobile equipment. Thus, at the office, at home or on the move, professional exchanges are not interrupted.
You can then set up the system to transfer calls, messages or electronic documents sent to your office phone or computer to another terminal (PC, tablet, home phone). Thus, you remain reachable everywhere and you manage emergencies as quickly as possible.
Accessible through multiple communication channels
Designed to improve business productivity, the UC can be integrated into your CRM. It is practical, in that it summarizes on an ergonomic, easy-to-understand interface the contacts of your business contacts, your diaries, your e-mail… Thanks to the click-to-call mode, all actions can be carried out in just a few clicks.
For rather mobile people, it will be necessary to prefer accessibility by a web portal, and this by any browser. Thus, the Internet connection becomes the only necessary resource.
Fluidity of collaboration within the company
As a productivity tool, the UC helps verify an employee’s attendance at work. Any action is then initiated according to its availability status.
Within the company, the plurality of communication channels promotes exchanges. You can therefore choose emails or SMS , IP or analog calls, meetings by landline or videoconference, etc. Collaboration improves thanks to a work dynamic centered on performance.
Controlled communication costs
Unified communication allows a company to realize savings on two levels. On the one hand, its integration makes certain equipment now useless. It therefore reduces your need for appliances, saves you various operating and maintenance expenses.
On the other hand, you pay much less for a telecom subscription. Indeed, IP telephony favored by virtual numbers is a better alternative in terms of communication cost, mobility and compatibility with all of your equipment.
Its implementation within an SME or TPE requires recognized expertise for telephony solution integrators.
The deployment of this technology within a company
Unified communication remains a highly technical tool, and Kavkom provides the solutions that make it possible.
Thus, integration usually follows optional protocols that characterize the deployment of actions as:
- checking the presence of your correspondents;
- the organization of multimedia sessions;
- remote control of communication terminals;
- management of text editing, calculation and graphic presentation software;
- chats and social networks, etc.
The same applies to the use of unified communication tools. In fact, companies enjoy a high degree of independence if they decide to outsource the interconnection of their channels to a hosting provider. This practical option for SMEs and VSEs provides uninterrupted services. On the other hand, the service cannot be delivered to the company via the cloud, if it is hosted on its own servers.
In conclusion, unified communication represents the future of communication in business, because on a planetary scale there is a strong adhesion of startups to its dynamics. As a solution for collaboration and mobility, it offers numerous facilities favorable to individual performance within the company. It also enhances its prestige vis-à-vis partners and customers.
