The advent and increasingly innovative improvement of business communication technologies are eclipsing deficient and expensive analog processes. We are now talking about VoIP telephony , electronic messaging, videoconferencing and more recently unified communication. The latter, which was already very successful in America and Asia, has recently conquered Europe. So what is this technology? What are the benefits of Unified Communication for a business? Find answers here.
Unified communication: what is it?
Today more than ever, companies are looking for high-performance telecommunications and office automation solutions.
Also called Unified communication (UC) in English, this technology designates a set of professional communication tools that promotes the connectivity of the actors of a company at any time and in any place. It creates continuity between fixed and mobile exchange devices, as well as voice data, all of this administered in a single space.
We then find:
- collaboration tools between company employees such as document transfers, presence controllers, instant message sharing application;
- internal and external communication equipment, whether fixed such as the PABX or mobile (smartphones, PC, etc.), as well as audio and visual conference exchange devices;
- computer resources, namely computers, text editing and accounting software, e-mail messaging, etc.
Companies are realizing the importance of this technology for productivity and exchanges, hence its current generalization.
The benefits of unified communication for the company
Collaborative, practical, ergonomic… the list of qualifiers could go on to describe the UC which has many advantages.
A continuous connection to the corporate communication network
This communication approach allows, through a single number, the synchronization of fixed and mobile equipment. Thus, at the office, at home or on the move, professional exchanges are not interrupted.
You can then configure the system so as to transfer calls, messages or electronic documents sent on your telephone or desktop computer to another terminal (PC, tablet, landline phone in your home). Thus, you remain reachable everywhere and you manage emergencies as quickly as possible.
Accessible through multiple communication channels
Designed to improve business productivity, the UC can be integrated with its CRM . It turns out to be practical, in that it summarizes on an ergonomic and understandable interface the contacts of your business contacts, your diaries, your e-mail… Using the click-to-call mode, all actions are carried out just a few clicks.
For rather mobile people, it will be necessary to prefer accessibility by a web portal, and this by any browser. Thus, the Internet connection becomes the only necessary resource.
Fluidity of collaboration within the company
As a productivity tool, the UC helps verify an employee’s attendance at work. Any action is then initiated according to its availability status.
Within the company, the plurality of communication channels promotes exchanges. You can therefore choose emails or SMS , IP or analog calls, meetings by landline or videoconference, etc. Collaboration improves thanks to a work dynamic centered on performance.
Controlled communication costs
Unified communication allows a company to realize savings on two levels. On the one hand, its integration makes certain equipment now useless. It therefore reduces your need for appliances, saves you various operating and maintenance expenses.
On the other hand, you pay much less for a telecom subscription. Indeed, IP telephony favored by virtual numbers is a better alternative in terms of communication cost, mobility and compatibility with all of your equipment.
Its implementation within an SME or TPE requires recognized expertise for telephony solution integrators.
The deployment of this technology within a company
Unified communication remains a high-tech tool, and Kavkom provides solutions that make it possible.
Thus, integration usually follows optional protocols that characterize the deployment of actions as:
- checking the presence of your correspondents;
- the organization of multimedia sessions;
- remote control of communication terminals;
- management of text editing, calculation and graphic presentation software;
- chats and social networks, etc.
The same is true for the use of the unified communication tool. In reality, the company has a great deal of independence if it decides to outsource the interconnection of its channels to a host. This practical option for SMEs and VSEs provides services without interruption. On the other hand, the service cannot be delivered to the company by the cloud , if it hosts it on its own servers.
In conclusion, unified communication represents the future of communication in business, because on a planetary scale there is a strong adhesion of startups to its dynamics. As a solution for collaboration and mobility, it offers numerous facilities favorable to individual performance within the company. It also enhances its prestige vis-à-vis partners and customers.
