{"id":65206,"date":"2026-02-19T10:30:00","date_gmt":"2026-02-19T08:30:00","guid":{"rendered":"https:\/\/kavkom.com\/useful-information\/complete-voice-of-customer-guide-5-steps-to-an-effective-voc-strategy\/"},"modified":"2026-02-19T10:31:32","modified_gmt":"2026-02-19T08:31:32","slug":"complete-voice-of-customer-guide-5-steps-to-an-effective-voc-strategy","status":"publish","type":"post","link":"https:\/\/kavkom.com\/en\/articles\/telephony\/complete-voice-of-customer-guide-5-steps-to-an-effective-voc-strategy\/","title":{"rendered":"Complete Voice of Customer guide: 5 steps to an effective VoC strategy"},"content":{"rendered":"\n<p>The real challenge: many teams still build their strategies on assumptions rather than actual customer feedback.<\/p>\n\n<p>This is where the <strong>Voice of Customer (VoC)<\/strong> changes everything.<br\/>VoC is not a passing trend or a miracle technology. It&#8217;s a return to something fundamental: listening before acting. <\/p>\n\n<p>Done right, VoC becomes the antidote to <em>guesswork<\/em>: it replaces guesswork with understanding, and chance with relevance.<\/p>\n\n<p>In this article, you&#8217;ll learn <strong>how to set up a VoC strategy in five simple, concrete steps<\/strong>, centered on three pillars: <strong>collect, analyze and act.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">Points to remember :<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Voice of Customer<\/strong> is not a marketing concept, but a concrete method for understanding customers&#8217; real needs, emotions and expectations in their own words.<\/li>\n\n\n\n<li>An effective VoC strategy is based on three simple steps: <strong>collect, analyze and act<\/strong>. Consistently repeated to transform customer feedback into continuous learning. <\/li>\n\n\n\n<li>Centralizing and sharing feedback across the company enables all teams to align on a <strong>common vision of the customer<\/strong>, and to act faster and more accurately.<\/li>\n\n\n\n<li>Companies that integrate VoC into their culture become <strong>more relevant and responsive<\/strong>, because their decisions are based on the reality experienced by their customers, not on assumptions.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/cd7ec98c4678a774aa917f6fbd71b81d3dc079fef42ae0392793bb4671bce1f2?ts=1762852378\" alt=\"\"\/><\/figure>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/app.kavkom.com\/registration?language=french&amp;utm_campaign=agemia&amp;utm_source=blog&amp;utm_medium=voice+of+customer\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/fc9b1a923745053e9cd393102b936f2ca7a6468e809e32cfc97545cb379c48e5?ts=1762852399\" alt=\"\" style=\"aspect-ratio:3.681798341335661;width:800px;height:auto\"\/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\">What is Voice of Customer?<\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/e82f8f1a43557ddebb0db7e0be6ab278886eda82894156e3e2b6fa6ee3118256?ts=1762260207\" alt=\"-Illustration =&amp;gt; A vector image entitled &quot;The voice of the customer&quot;. On the left, a character holding a megaphone. On the right, a list of the following words: feedback, comments, opinions, needs, expectations, preferences, experiences, behavior, trust.  \"\/><\/figure>\n\n<p><strong>Voice of Customer<\/strong> ( <strong>VOC<\/strong>) is a simple yet powerful method for <strong>collecting, analyzing and applying customer feedback<\/strong>.<\/p>\n\n<p>VoC is about what your customers say, of course, but also about what they don&#8217;t say. Silences, hesitations, little phrases like &#8220;it doesn&#8217;t matter&#8221; often hide the most precious signals. <\/p>\n\n<p>This approach is based on a common-sense principle: listen before you act. It involves turning scattered <strong>feedback<\/strong> into raw material for understanding the expectations, frustrations and emotions behind each interaction. <\/p>\n\n<h3 class=\"wp-block-heading\">The many voices of your customers<\/h3>\n\n<p>The voice of the customer is not expressed through a single channel. It lives on in support calls, e-mail exchanges, conversations on social networks, satisfaction surveys, reviews left on a website.<br\/>Every message, every word, is data that can be used to better understand the customer journey. <\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Voice of the Customer channels<\/th><th>Feedback type<\/th><th>A concrete example<\/th><\/tr><\/thead><tbody><tr><td>Phone calls<\/td><td>Spontaneous and emotional<\/td><td>An impatient customer with a long waiting time<\/td><\/tr><tr><td>E-mails and chats<\/td><td>Structured but rich in nuance<\/td><td>&#8220;Your solution is good, but I had trouble&#8230;&#8221;<\/td><\/tr><tr><td>Opinions online<\/td><td>Public and impactful<\/td><td>Google or Trustpilot comment<\/td><\/tr><tr><td>Satisfaction surveys<\/td><td>Guided<\/td><td>NPS score with verbatim report<\/td><\/tr><tr><td>Social networking<\/td><td>Reactive and instantaneous<\/td><td>Mention on LinkedIn or X (Twitter)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p>The strength of a VoC strategy lies in <strong>continuity<\/strong>: listening shouldn&#8217;t be a one-off project, but a habit.<br\/>An annual survey gives a trend, but only continuous listening can really track the evolution of needs.<\/p>\n\n<p>VoC then becomes a <strong>permanent learning system<\/strong>. It brings out the truth: understanding your customers is a daily discipline. <\/p>\n\n<h2 class=\"wp-block-heading\">Why the voice of the customer has become essential to customer loyalty<\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/dcd147ddfbed20362afd9a8f0806ba8f357faa0b6f35a8e0b5f86c27a7dc4c8b?ts=1762260563\" alt=\"-Illustration =&amp;gt; A customer service representative wearing headphones listens to a customer talking to him (dialogue bubble). Around them float icons of satisfaction: stars, thumbs-up, hearts. \"\/><\/figure>\n\n<p>The most successful companies are not those that communicate the most, but those that listen the best.<br\/>Customers no longer want to be sold products: they want to recognize themselves in the brands they choose. They&#8217;re looking for <strong>relevance<\/strong>, not reach. <\/p>\n\n<p><strong>Voice of Customer<\/strong> is the answer. By analyzing feedback, it reveals what really triggers a purchasing decision or disappointment.<br\/>Customers don&#8217;t leave a company because of a technical detail: they leave because they don&#8217;t feel <strong>understood or heard<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\">VoC, a mirror of the customer journey<\/h3>\n\n<p>Each VoC data illuminates a moment in the <strong><a href=\"https:\/\/kavkom.com\/en\/team\/customer-service-software-for-support-teams\/\">customer journey<\/a><\/strong>.<br\/>A negative review after the purchase reveals friction in the service.<br\/>A repeated comment on the complexity of a product highlights a need for simplification.<br\/>An enthusiastic comment on telephone reception becomes proof of differentiation.<\/p>\n\n<p>Traditional indicators (satisfaction rate, NPS, CSAT) provide a <a href=\"https:\/\/kavkom.com\/en\/feature\/supervision-en\/advanced-call-statistics\/\">statistical vision<\/a>.<br\/>But VoC gives the <strong>emotional substance<\/strong> of these figures.<br\/>It helps to understand why NPS is falling or why the re-purchase rate is stagnating.<\/p>\n\n<h3 class=\"wp-block-heading\">Towards &#8220;customer-led&#8221; companies<\/h3>\n\n<p>Teams who adopt VoC don&#8217;t just improve a product.<br\/>They transform the way they think.<br\/>This is what&#8217;s known as a <strong>customer-led<\/strong> approach: the customer is no longer an input, but becomes the center of decision-making.<\/p>\n\n<p>Circulating the voice of the customer throughout the company guarantees a shared vision and more coherent decisions.<br\/>A company that continuously listens creates a virtuous loop: <strong>listen, understand, act, measure, repeat.<\/strong><\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;When product, marketing and sales teams all hear the same <strong>voice of the customer<\/strong>, decisions become sharper and faster.&#8221;<br\/><a href=\"https:\/\/www.linkedin.com\/pulse\/b2b-growth-teams-swear-voice-of-customer-strategy-the-dc-analytics-k7l5f\/\" target=\"_blank\" rel=\"noopener\"><em>DC Analytics, a firm specializing in data-driven B2B marketing.<\/em><\/a><\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\">5 steps to a VoC strategy<\/h2>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/cd2d96fcd0a813d2f39020c360a51779331a565560b0db326231d5b678676d81?ts=1762258884\" alt=\"-Illustration =&amp;gt; A horizontal frieze with five numbered segments. 1) Ear (listen); 2) Woven basket (centralize); 3) Magnifying glass (analyze); 4) Hand (act); 5) Circular arrow (share and anchor).     \"\/><\/figure>\n\n<p>Let&#8217;s take a look at how to structure <strong>listening to the voice of the customer<\/strong> in five steps, from initial feedback to customer-centric corporate culture.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 1: Collect customer feedback at every point of contact<\/h3>\n\n<p>The best <strong>Voice of Customer<\/strong> strategies capture what customers say&#8230; and what they don&#8217;t.<br\/>Silences, hesitations or awkward turns of phrase often tell as much as the words themselves.<\/p>\n\n<h4 class=\"wp-block-heading\">Two types of data to combine<\/h4>\n\n<p>The <strong><a href=\"https:\/\/kavkom.com\/en\/feature\/supervision-en\/advanced-call-statistics\/\">reactive data<\/a><\/strong> comes from spontaneous interactions: support complaints, online reviews, product returns.<br\/>It reflects the customer&#8217;s immediate and often emotional feelings.<\/p>\n\n<p>The <strong><a href=\"https:\/\/kavkom.com\/en\/feature\/supervision-en\/advanced-call-statistics\/\">proactive data<\/a><\/strong> is collected on your initiative: interviews, user tests, NPS surveys, focus groups.<br\/>It reveals latent expectations that customers don&#8217;t always express on their own.<\/p>\n\n<p>A sound VoC strategy combines these two approaches to obtain a complete picture: hot reactions and cold reflections.<\/p>\n\n<h4 class=\"wp-block-heading\">Identify the right listening points<\/h4>\n\n<p>Each stage of the <strong>customer journey<\/strong> offers an opportunity to listen:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer service<\/strong>: analyze recurring complaints.<\/li>\n\n\n\n<li><strong>Incoming calls<\/strong>: identify <a href=\"https:\/\/kavkom.com\/en\/feature\/call-prediction\/telephone-script\/\">common objections<\/a>.<\/li>\n\n\n\n<li><strong>Social networks<\/strong>: follow up on recurring questions.<\/li>\n\n\n\n<li><strong>Website<\/strong>: observe cart abandonment or unsubmitted forms.<\/li>\n<\/ul>\n\n<p>Taken together, these signals paint an accurate picture of real expectations.<\/p>\n\n<h4 class=\"wp-block-heading\">Telephony, a unique listening channel<\/h4>\n\n<p>Voice remains the most sincere medium.<br\/>Every conversation contains a fragment of the customer experience that numbers don&#8217;t.<br\/>This is where <strong>Kavkom<\/strong> makes the difference: every call can be <strong>recorded, listened to, transcribed and analyzed over time<\/strong>, transforming telephony into a continuous source of insights for sales and support teams.<\/p>\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/kavkom.com\/en\/free-demo\/?utm_campaign=agemia&#038;utm_source=blog&#038;utm_medium=voice+of+customer\"><img decoding=\"async\" src=\"https:\/\/neuroncdn.com\/cdn-0001\/2d5b2060c6904d7e9c2a916c8786eed3f55a428e0c8f639b2c7169740f3daf8e?ts=1762852435\" alt=\"\" style=\"aspect-ratio:3.681798341335661;width:800px;height:auto\"\/><\/a><\/figure>\n\n<h3 class=\"wp-block-heading\">Step 2: Centralize and organize customer data<\/h3>\n\n<p>Listening without structuring means losing half the value of feedback.<br\/><strong>Centralization<\/strong> brings coherence to VoC and enables all teams to speak the same language.<\/p>\n\n<h4 class=\"wp-block-heading\">Giving every return a place<\/h4>\n\n<p>Every piece of feedback deserves to be categorized and shared.<br\/>A simple <strong>tagging<\/strong> system helps to highlight recurring themes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Frustrations: slowness, lack of clarity<\/li>\n\n\n\n<li>Expectations: simplicity, reliability, time savings<\/li>\n\n\n\n<li>Barriers: price, service, understanding<\/li>\n<\/ul>\n\n<p>Ordered in this way, verbatims become legible and usable.<\/p>\n\n<h4 class=\"wp-block-heading\">Create a common base<\/h4>\n\n<p>Centralizing feedback in a <strong>CRM<\/strong> gives each department the same view of the customer.<br\/>Sales understands a prospect&#8217;s hesitations, product identifies irritants, support anticipates problems before they escalate.<br\/>A simple observation (a form that&#8217;s too slow, for example) can mobilize marketing, product and IT around the same diagnosis.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Kavkom<\/strong> <a href=\"https:\/\/kavkom.com\/en\/integrations\/\">integrates naturally with your CRM tools<\/a> such as <strong>HubSpot<\/strong>, <strong>Salesforce<\/strong> or <strong>Zoho<\/strong>, to automatically synchronize calls, recordings and comments.<br\/>Data becomes <strong>alive<\/strong>, accessible to all and exploitable <a href=\"https:\/\/kavkom.com\/en\/feature\/supervision-en\/real-time-dashboard\/\">in <strong>real time<\/strong><\/a>.<br\/>This interconnection makes collaboration more fluid: feedback collected on the phone is instantly reflected in shared dashboards.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Step 3: Analyze feedback to identify trends<\/h3>\n\n<p>Listening is good. <strong>Understanding<\/strong> is decisive.<br\/>VoC data only makes sense if it becomes collective learning.<\/p>\n\n<h4 class=\"wp-block-heading\">Finding the red thread in the noise<\/h4>\n\n<p>Group feedback by <strong>theme<\/strong> (technical, service, product, communication), then measure their <strong>frequency<\/strong> and <strong>tone<\/strong>.<br\/>What comes back often (and with emotion) deserves your attention.<br\/>Semantic analysis tools can help, but a clear, rigorous table is enough to spot the constants: what your customers like, reject or don&#8217;t understand.<\/p>\n\n<h4 class=\"wp-block-heading\">The right indicators to track<\/h4>\n\n<p>Three simple indicators structure this analysis:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Percentage of positive \/ negative feedback<\/li>\n\n\n\n<li>Dominant themes (product, service, support)<\/li>\n\n\n\n<li>Average response or resolution time<\/li>\n<\/ul>\n\n<p>These figures create a <strong>common language<\/strong> for discussing customer satisfaction between departments.<\/p>\n\n<p><em>An insight that is not applied remains an observation. It&#8217;s action that gives listening its full meaning. <\/em><\/p>\n\n<h3 class=\"wp-block-heading\">Step 4: Turning insights into action<\/h3>\n\n<p>Analysis is just one step. It&#8217;s what you do with it that makes the difference. <\/p>\n\n<h4 class=\"wp-block-heading\">Linking listening to decision-making<\/h4>\n\n<p>A customer-centric company transforms each lesson into a concrete choice: improve a product, reformulate a message, simplify a process.<br\/>This is the <strong>VoC action loop<\/strong>: listen, understand, act, measure.<br\/>Each cycle brings the brand closer to reality on the ground.<\/p>\n\n<h4 class=\"wp-block-heading\">Concrete examples<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Repeated complaints about the slowness of a service? The technical team corrects the cause. <\/li>\n\n\n\n<li>Confusion about an offer? Marketing simplifies the message. <\/li>\n\n\n\n<li>Feedback on reception? Support adjusts its scripts and trains its agents. <\/li>\n<\/ul>\n\n<p>The impact accumulates as one adjustment follows another.<\/p>\n\n<h3 class=\"wp-block-heading\">Step 5: Share and embed the VoC culture within the company<\/h3>\n\n<p>A VoC strategy can only have an impact if it becomes a <strong>collective reflex<\/strong>.<br\/>For it to live, it has to circulate.<\/p>\n\n<h4 class=\"wp-block-heading\">Voice of the customer<\/h4>\n\n<p>Isolated feedback in a spreadsheet is useless.<br\/>Shared in an <strong>internal channel<\/strong>, <strong>newsletter<\/strong> or <strong>team briefing<\/strong>, it becomes a common signal.<br\/>Organizing monthly &#8220;Voice of Customer meetings&#8221; helps to highlight trends and recognize successes.<\/p>\n\n<h4 class=\"wp-block-heading\">The role of managers<\/h4>\n\n<p>Managers set the tone.<br\/>When a manager cites customer feedback in a meeting, it lends credibility to the approach.<br\/>When a team sees its suggestions from the field taken into account, the culture of listening takes root naturally.<\/p>\n\n<h4 class=\"wp-block-heading\">An inspiring example<\/h4>\n\n<p>Some companies apply VoC in exemplary fashion.<br\/><a href=\"https:\/\/penfriend.ai\/blog\/integrate-user-feedback-into-product-development\" target=\"_blank\" rel=\"noopener\"><strong>Slack<\/strong>, for example, has built part of its success on methodically listening to its users<\/a>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Live user tests<\/strong>,<\/li>\n\n\n\n<li><strong>Feedback channels integrated into the platform<\/strong>,<\/li>\n\n\n\n<li><strong>Surveys via e-mail and social networks<\/strong>.<\/li>\n<\/ul>\n\n<p>This feedback has given rise to some emblematic features:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Shared channels<\/strong>, facilitating collaboration between companies ;<\/li>\n\n\n\n<li><strong>Accessibility improvements<\/strong>, based on feedback from disabled users;<\/li>\n\n\n\n<li><strong>Customizable notifications<\/strong>, to reduce alert overload.<\/li>\n<\/ul>\n\n<p>The result: enhanced inter-company collaboration and increased user satisfaction.<br\/>Slack shows that <strong>continuous listening<\/strong> can shape a product as much as a corporate culture.<\/p>\n\n<p>When the entire company speaks the language of its customers, it no longer guesses their needs: it anticipates them.<\/p>\n\n<h2 class=\"wp-block-heading\">Voice of Customer FAQs<\/h2>\n\n<h3 class=\"wp-block-heading\">What&#8217;s the difference between a VoC and a satisfaction survey?<\/h3>\n\n<p>A <strong>satisfaction survey<\/strong> measures an instant: a purchase, an interaction, a score.<br\/>The <strong>Voice of Customer<\/strong>, on the other hand, follows a movement. It picks up signals all along the <strong>customer journey<\/strong>, in calls, messages, reviews, network exchanges.<br\/>A survey tells you <em>how the customer feels now<\/em>.<br\/>The VoC tells you <em>why they feel that way<\/em>, and how their opinion evolves over time. <\/p>\n\n<h3 class=\"wp-block-heading\">How do you get started on your VoC strategy without complex tools?<\/h3>\n\n<p>Start small, but start right away.<br\/>Centralize your <strong>feedbacks<\/strong> in a spreadsheet, group customer verbatims together and classify them by theme.<br\/>Gradually add a listening or analysis tool if the volume increases.<br\/>The important thing is not the technology, but the <strong>regularity of the listening.<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\">What indicators should you track to measure the success of your VoC strategy?<\/h3>\n\n<p>Three simple indicators are all you need to measure <strong>customer satisfaction<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>NPS (Net Promoter Score)<\/strong>: propensity to recommend.<\/li>\n\n\n\n<li><strong>CSAT (Customer Satisfaction Score)<\/strong>: level of satisfaction with a given interaction.<\/li>\n\n\n\n<li><strong>CES (Customer Effort Score)<\/strong>: perceived effort to obtain an answer or solve a problem.<\/li>\n<\/ul>\n\n<p>Combined with <strong>customer reviews<\/strong> and qualitative feedback, these indicators become <strong>powerful compasses<\/strong> for steering quality of experience.<\/p>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p><strong>Voice of Customer<\/strong> is not an abstract concept. It&#8217;s a daily practice of listening, analyzing and acting.<br\/>The five key steps<strong>(listen, centralize, analyze, act, share)<\/strong> transform the customer relationship into a continuous learning process. <\/p>\n\n<p>Companies that adopt it become more lucid. They speak less loudly, but much more accurately. <\/p>\n\n<p>VoC is not just another tool to be ticked off in a software stack.<br\/>It&#8217;s a <strong>way of thinking<\/strong>, a shared culture where every decision is based on reality in the field.<\/p>\n\n<p>What if listening to your customers also meant listening to their voices, literally?<\/p>\n\n<p><strong>At the end of the day, listening to your customers is not an option. It&#8217;s the only strategy that&#8217;s sustainable over time. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The real challenge: many teams still build their strategies on assumptions rather than actual customer feedback. This is where the Voice of Customer (VoC) changes everything.VoC is not a passing trend or a miracle technology. It&#8217;s a return to something fundamental: listening before acting. Done right, VoC becomes the antidote to guesswork: it replaces guesswork [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":64801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[52],"tags":[],"class_list":["post-65206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telephony"],"acf":[],"_links":{"self":[{"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/posts\/65206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/comments?post=65206"}],"version-history":[{"count":3,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/posts\/65206\/revisions"}],"predecessor-version":[{"id":65210,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/posts\/65206\/revisions\/65210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/media\/64801"}],"wp:attachment":[{"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/media?parent=65206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/categories?post=65206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kavkom.com\/en\/wp-json\/wp\/v2\/tags?post=65206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}